Send a Mailing to Your List
Sending a mailing to your list will be one of the main tasks you do in
EmailUnlimited. In order to do so, select a campaign in the main window and click on 'Create
a New Message' (alternatively, you can also choose 'Messages' in
the menu bar and choose 'Create a new message...' ).
EmailUnlimited will pop-up the following dialog that lets you select a
template or open an existing HTML, text or EmailUnlimited Message
file.
If you
want to create a complete new email, choose 'Start with a blank email
message' to start
with. Then click on Ok, and the EmailUnlimited message editor appears:

Let's
Take a Look at the Controls
On first glance, the EmailUnlimited
Message Editor looks like any other email editor, and it is not much
different, with the exception of a few additional features.
On top of the window, there is a menu and
toolbar that gives you access to all functions and options. Below are
two fields for inserting the To line and the Subject line.
Then comes the actual message editor. It
provides three views: Plain Text, HTML View and HTML Code:
Below the message editor is a field that
lists any attachments your message may have.
From Line
In the from line, you may select the email
account that you would like to use for delivering your emails. Click
on 'Edit Email Account...' if you need to edit your email account,
or click on 'Tools/Manage Email Accounts...' to manage all email
accounts.
Personalize Emails
The
most significant difference compared with other email clients is the large
tree view on the right. It contains the names of all the fields that your data
source provides as well as a selection of your own signatures and the
fields provided by EmailUnlimited Stationary.
You can use each of the fields to personalize your email message. To
add a personalized item to the to line, subject line or message text,
simply select it in the list and drag & drop it to the corresponding
control. Alternatively, you can also select the field you want to use,
press the copy button and then paste it into your message text or
subject line.
This way, you can easily address your customers by their names.
Of course, you may personalize the To line and Subject line as well.
By default, the To line contains a variable that contains the
recipient's email address. If you want to, you can also add variables
for displaying the recipient's name before the <[Email]> text. Or you
can enter the name of your mailing list. As you like it.
Add Pictures
You can easily add pictures to your
message by selecting 'Insert' on the menu bar and choosing 'Picture'. If
you use pictures in your HTML message that are stored on your hard
disk, EmailUnlimited will automatically include them as binary
attachments, which means that the will not appear in your recipients'
email client as file attachments.
Add
Attachments
If
you want to add file attachments to your message - maybe reports or
training material for your affiliates - you can do so by clicking on the
button that displays a
paper clip or choosing
'Insert/File attachment' from the menu bar . All
attachments that will be added to your message can be seen in the list below the message editor. If you want to remove an attachment,
just select it, right-click and choose 'Remove' from the menu.
Don't worry if you see "strange" attachments that begin with the
letters "cid:". These are embedded picture files that EmailUnlimited
has automatically added to your message which won't appear as file
attachments in your recipients' inboxes.
Note: Please consider that the larger your message is and
the more attachments it contains, the longer it will take to send it.
If you need to deliver many or very large attachments, it may be
better to provide them for download on your web server.
Insert an Automatic Unsubscribe Link
Using EmailUnlimited, you can easily insert an
automatic unsubscribe link. All you need to do is click on Insert
and select Unsubscribe Link to add an automatic unsubscribe link.
This link will lead recipients who would like to unsubscribe to an
automatic unsubscribe page powered by RapidDelivery that will
automatically put the corresponding email address to a do-not-email
lists. This way, you can be sure that these recipients will not
receive any future email from your RapidDelivery account.
Quality
Control 1 - Preview Your Messages
If you would like to know how your
personalized message will look like with your recipients' data filled
in, click on 'Tools' on the menu bar and select 'Preview message...'.
The preview pane will show up:

The
message preview has a toolbar on top that provides the following
options:
-
Send
mailing - send the mailing to your recipients.
-
Close
preview - close the message preview.
-
Send
test message to... - send the currently viewed message to a test
address you can specify.
Using the controls on the right of the
toolbar, you can scroll through your records and see if the
personalization fits to your records.
Using the tabs at the bottom of the
window, you can toggle between Plain Text and HTML view.
Quality
Control 2 - Send a Test Message
When
you have finished the preparation of your mailing, it's a good idea to
send a test message to your own email address before sending it to your
complete mailing list. To send a test message, choose 'Tools' from the
menu bar and select 'Send test message...'. The following dialog will
appear:
Enter
your own email address into the field on the top and fill any
personalization data you would like to use in the table below. Then
click on 'Send' and a test email that is customized with the
values you have specified will be sent to you for your review.
Select Your Recipients
In some cases, you do not want to send a
mailing to your complete list of addresses. EmailUnlimited allows you
to use queries to send messages to a subset of a list and to select /
deselect individual records. Select Tools from the menu bar and 'Edit
recipient list' to open the EmailUnlimited Address List Editor:

You
can select/deselect individual records using the checkboxes on the
left of the table, and add / edit queries as described in chapter
3.2 Using the Address
List Editor. The query currently displayed will be the query used
for your mailing (in case of the screenshot, no query, as [none] is
selected).
You
can check if you have the correct query using the message preview
mentioned above.
Deliver
your mailing
When you are ready, click on “Send mails”. The dialog for
delivering your mailing will appear. It has three different tabs:
Schedule
On the Schedule tab, you may specify
when exactly your mailing shall be delivered.

You got three choices:
Deliver your mailing immediately
- delivers your mailing immediately.
Deliver you mailing on - deliver
your mailing on a specific time and date. EmailUnlimited will always
use the timezone of your computer to specify the delivery time, even
when you send your mailing through RapidDelivery.
Spread delivery - This option
will split your mailing into several chunks and deliver them over
the course of several days. This is especially useful if you have a
large list and want to avoid that your web page will get flooded by
visitors who try to access your content all at once. This option is
only available in EmailUnlimited Professional with RapidDelivery.
EmailUnlimited will submit your complete mailing to the
RapidDelivery server, and the RapidDelivery server will then take
care of the actual delivery.
Tracking
In order to track
the success of your mailing, it makes sense to track the open and click rates.
In order to track the success of your mailing in EmailUnlimited, all you need to
do is enable the corresponding checkboxes on the Tracking tab.

Track Open
Rates will insert an invisible image into each of your email messages
that links to a tracking script on a RapidDelivery server. Each time the
image is loaded, the visit will be tracked.
Track Click
Rates will replace all links in your email message by special tracking links
that count each click.
You can learn more about the tracking
feature in EmailUnlimited in the Tracking
Chapter of the manual.
Please note:
tracking is only available in EmailUnlimited Professional Edition.
Recipients
Finally, the
Recipients tab provides you the opportunity to review the list of recipients and
preview each message before submitting the actual mailing.

Deliver duplicate emails to duplicate
addresses - Normally, EmailUnlimited prevents that a
message is sent to the same address more than once. In the rare
event you explicitly want to deliver the same email to an address
more than once, e.g. because people share the same email account and
you want to leave a personalized message for everyone, turn on this
option.
When you are ready, click on 'Send' to
start the delivery of your mailing.
After you have hit the
“Send messages” button, you can watch EmailUnlimited™ create all
those messages and submit them to RapidDelivery.
Please
do not be surprised if EmailUnlimited sorts your entries
alphabetically before it sends them. It does so in order to keep track
of duplicate addresses, so that your email is not sent to the
same address more than once.